000 -LEADER |
fixed length control field |
01457pam a2200373 a 4500 |
001 - CONTROL NUMBER |
control field |
3487181 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150902051504.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
940706s1995 iluab b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
94022646 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0256136963 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780256136968 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0256136971 (hbk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
APU |
Modifying agency |
SM |
Language of cataloging |
eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
.B45 1995 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Edition number |
20 |
Item number |
BEL 1995 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Belch, George E. |
Fuller form of name |
(George Edward), |
Dates associated with a name |
1951- |
9 (RLIN) |
9374 |
245 10 - TITLE STATEMENT |
Title |
Introduction to advertising and promotion : |
Remainder of title |
an integrated marketing communications perspective / |
Statement of responsibility, etc |
George E. Belch, Michael A. Belch. |
246 14 - VARYING FORM OF TITLE |
Title proper/short title |
Introduction to advertising & promotion |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Chicago : |
Name of publisher, distributor, etc |
Irwin, |
Date of publication, distribution, etc |
c1995. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 762 p. : |
Other physical details |
ill. (som col.), col. maps ; |
Dimensions |
29 cm. |
490 #0 - SERIES STATEMENT |
Series statement |
Irwin series in marketing |
500 ## - GENERAL NOTE |
General note |
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 721-738) and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
9 (RLIN) |
5119 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales promotion. |
9 (RLIN) |
8519 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing. |
9 (RLIN) |
8147 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Belch, Michael A. |
9 (RLIN) |
9375 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Belch, George E. |
Fuller form of name |
(George Edward), |
Dates associated with a name |
1951- |
Title of a work |
Introduction to advertising & promotion. |
9 (RLIN) |
9376 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ocip |
f |
19 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |
Koha issues (borrowed), all copies |
2 |