Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 9th ed. - Boston : McGraw-Hill Irwin, c2009. - xv, 784 p. : ill., map ; 27 cm.
Includes bibliographical references and indexes.
9780071263351 (pbk.) 0071263357 (pbk.)
2007049708
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
HF5415.135 / .C73 2009
658.802 / CRA 2009
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 9th ed. - Boston : McGraw-Hill Irwin, c2009. - xv, 784 p. : ill., map ; 27 cm.
Includes bibliographical references and indexes.
9780071263351 (pbk.) 0071263357 (pbk.)
2007049708
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
HF5415.135 / .C73 2009
658.802 / CRA 2009