Strategic marketing / (Record no. 5233)
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000 -LEADER | |
---|---|
fixed length control field | 01371cam a2200361 a 4500 |
001 - CONTROL NUMBER | |
control field | 15104730 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20151201051504.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 071206s2009 mauab b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2007049708 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071263351 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0071263357 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)ocn183162481 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)183162481 |
Canceled/invalid control number | (OCoLC)156810220 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | ANA |
Language of cataloging | eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.135 |
Item number | .C73 2009 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Edition number | 22 |
Item number | CRA 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Cravens, David W. |
9 (RLIN) | 8247 |
245 10 - TITLE STATEMENT | |
Title | Strategic marketing / |
Statement of responsibility, etc | David W. Cravens, Nigel F. Piercy. |
250 ## - EDITION STATEMENT | |
Edition statement | 9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston : |
Name of publisher, distributor, etc | McGraw-Hill Irwin, |
Date of publication, distribution, etc | c2009. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv, 784 p. : |
Other physical details | ill., map ; |
Dimensions | 27 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Decision making. |
9 (RLIN) | 8195 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management. |
9 (RLIN) | 7276 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management |
Form subdivision | Case studies. |
9 (RLIN) | 8216 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Piercy, Nigel. |
9 (RLIN) | 10045 |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Publisher description |
Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0808/2007049708-d.html |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Table of contents only |
Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0808/2007049708-t.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Koha issues (borrowed), all copies | 7 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 16/05/2013 | KOPERASI UM | PB10070004 | 70.20 | 7 | 6 | HF5415.135 .C73 2009 c.1 | 00010425 | 10/09/2019 | 03/09/2019 | 1 | 70.20 | 16/05/2013 | General Circulation | |
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 12/05/2014 | KOPERASI UM | PB10070004 | PB10070004 | PB10070004 | 70.20 | 9 | 9 | HF5415.135 .C73 2009 c.2 | 00027627 | 10/07/2019 | 03/07/2019 | 2 | 70.20 | 12/05/2014 | General Circulation |