Asia Pacific University Library catalogue


Strategic marketing / (Record no. 5233)

000 -LEADER
fixed length control field 01371cam a2200361 a 4500
001 - CONTROL NUMBER
control field 15104730
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151201051504.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071206s2009 mauab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007049708
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071263351 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071263357 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn183162481
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)183162481
Canceled/invalid control number (OCoLC)156810220
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency ANA
Language of cataloging eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.135
Item number .C73 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
Item number CRA 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
9 (RLIN) 8247
245 10 - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc David W. Cravens, Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 784 p. :
Other physical details ill., map ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making.
9 (RLIN) 8195
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 7276
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
9 (RLIN) 8216
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel.
9 (RLIN) 10045
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0808/2007049708-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 7
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 16/05/2013 KOPERASI UM PB10070004 70.20 7 6 HF5415.135 .C73 2009 c.1 00010425 10/09/2019 03/09/2019 1 70.20 16/05/2013 General Circulation
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 12/05/2014 KOPERASI UM PB10070004 | PB10070004 | PB10070004 70.20 9 9 HF5415.135 .C73 2009 c.2 00027627 10/07/2019 03/07/2019 2 70.20 12/05/2014 General Circulation