Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 9th edDescription: xv, 784 p. : ill., map ; 27 cmISBN: 9780071263351 (pbk.); 0071263357 (pbk.)Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.802 LOC classification: HF5415.135 | .C73 2009Online resources: Publisher description | Table of contents only
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.135 .C73 2009 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010425 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.135 .C73 2009 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027627 |
Includes bibliographical references and indexes.
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