Orlik, Peter B.
Broadcast/broadband copywriting / Peter B. Orlik. - 8th ed. - Boston : Allyn & Bacon, c2010. - xii, 492 p. : ill., music ; 24 cm.
Includes bibliographical references and index.
Copywriting dimensions -- The copywriting marketplace -- Copywriting and the communication process -- Tools of our trade -- Rational and emotional attractions -- Making sense of our audience -- CDVP factors -- Audio copywriting -- Key elements of audio writing -- Audio commercials -- Additional audio endeavors -- Video copywriting -- Key elements of video writing -- The business of television commercials -- Additional video and broadband endeavors -- Campaign copywriting -- Public service assignments -- Electronic media campaign construction -- Outro.
9780205674527 (pbk.) 0205674526 (pbk.)
GBA966718 bnb
Broadcasting--Authorship.
Broadcast advertising.
PN1990.9.A88 / O75 2010
808.066791 / ORL 2010
Broadcast/broadband copywriting / Peter B. Orlik. - 8th ed. - Boston : Allyn & Bacon, c2010. - xii, 492 p. : ill., music ; 24 cm.
Includes bibliographical references and index.
Copywriting dimensions -- The copywriting marketplace -- Copywriting and the communication process -- Tools of our trade -- Rational and emotional attractions -- Making sense of our audience -- CDVP factors -- Audio copywriting -- Key elements of audio writing -- Audio commercials -- Additional audio endeavors -- Video copywriting -- Key elements of video writing -- The business of television commercials -- Additional video and broadband endeavors -- Campaign copywriting -- Public service assignments -- Electronic media campaign construction -- Outro.
9780205674527 (pbk.) 0205674526 (pbk.)
GBA966718 bnb
Broadcasting--Authorship.
Broadcast advertising.
PN1990.9.A88 / O75 2010
808.066791 / ORL 2010