Asia Pacific University Library catalogue


Broadcast/broadband copywriting / (Record no. 5467)

000 -LEADER
fixed length control field 01419cam a22002894a 4500
001 - CONTROL NUMBER
control field 299714880
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160109051502.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090601s2010 mauag b 001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA966718
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780205674527 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0205674526 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)299714880
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency APU
Modifying agency SM
-- SUE
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number PN1990.9.A88
Item number O75 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 808.066791
Edition number 22
Item number ORL 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Orlik, Peter B.
9 (RLIN) 10402
245 10 - TITLE STATEMENT
Title Broadcast/broadband copywriting /
Statement of responsibility, etc Peter B. Orlik.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Allyn & Bacon,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 492 p. :
Other physical details ill., music ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Copywriting dimensions -- The copywriting marketplace -- Copywriting and the communication process -- Tools of our trade -- Rational and emotional attractions -- Making sense of our audience -- CDVP factors -- Audio copywriting -- Key elements of audio writing -- Audio commercials -- Additional audio endeavors -- Video copywriting -- Key elements of video writing -- The business of television commercials -- Additional video and broadband endeavors -- Campaign copywriting -- Public service assignments -- Electronic media campaign construction -- Outro.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Broadcasting
General subdivision Authorship.
9 (RLIN) 10403
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Broadcast advertising.
9 (RLIN) 9415
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 3
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf 31/05/2013 EMO A107972 248.00 3 1 PN1990.9.A88 O75 2010 c.3 00010977 23/06/2016 15/06/2016 3 248.00 31/05/2013 General Circulation
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf 19/03/2014 EMO A107972 248.00 2 11 PN1990.9.A88 O75 2010 c.1 00028582 07/06/2022 25/09/2018 1 248.00 19/03/2014 Staff Circulation
Not Withdrawn Available   Not Damaged Available for loan Book APU Library APU Library Open Shelf 19/03/2014 EMO A107972 248.00 1 2 PN1990.9.A88 O75 2010 c.2 00028583 21/01/2016 08/01/2016 2 248.00 19/03/2014 General Circulation