Broadcast/broadband copywriting / (Record no. 5467)
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000 -LEADER | |
---|---|
fixed length control field | 01419cam a22002894a 4500 |
001 - CONTROL NUMBER | |
control field | 299714880 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20160109051502.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 090601s2010 mauag b 001 0 eng |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | GBA966718 |
Source | bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780205674527 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0205674526 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)299714880 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Transcribing agency | APU |
Modifying agency | SM |
-- | SUE |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | PN1990.9.A88 |
Item number | O75 2010 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 808.066791 |
Edition number | 22 |
Item number | ORL 2010 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Orlik, Peter B. |
9 (RLIN) | 10402 |
245 10 - TITLE STATEMENT | |
Title | Broadcast/broadband copywriting / |
Statement of responsibility, etc | Peter B. Orlik. |
250 ## - EDITION STATEMENT | |
Edition statement | 8th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston : |
Name of publisher, distributor, etc | Allyn & Bacon, |
Date of publication, distribution, etc | c2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 492 p. : |
Other physical details | ill., music ; |
Dimensions | 24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Copywriting dimensions -- The copywriting marketplace -- Copywriting and the communication process -- Tools of our trade -- Rational and emotional attractions -- Making sense of our audience -- CDVP factors -- Audio copywriting -- Key elements of audio writing -- Audio commercials -- Additional audio endeavors -- Video copywriting -- Key elements of video writing -- The business of television commercials -- Additional video and broadband endeavors -- Campaign copywriting -- Public service assignments -- Electronic media campaign construction -- Outro. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Broadcasting |
General subdivision | Authorship. |
9 (RLIN) | 10403 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Broadcast advertising. |
9 (RLIN) | 9415 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Koha issues (borrowed), all copies | 3 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 31/05/2013 | EMO | A107972 | 248.00 | 3 | 1 | PN1990.9.A88 O75 2010 c.3 | 00010977 | 23/06/2016 | 15/06/2016 | 3 | 248.00 | 31/05/2013 | General Circulation | |
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 19/03/2014 | EMO | A107972 | 248.00 | 2 | 11 | PN1990.9.A88 O75 2010 c.1 | 00028582 | 07/06/2022 | 25/09/2018 | 1 | 248.00 | 19/03/2014 | Staff Circulation | |
Not Withdrawn | Available | Not Damaged | Available for loan | Book | APU Library | APU Library | Open Shelf | 19/03/2014 | EMO | A107972 | 248.00 | 1 | 2 | PN1990.9.A88 O75 2010 c.2 | 00028583 | 21/01/2016 | 08/01/2016 | 2 | 248.00 | 19/03/2014 | General Circulation |