Asia Pacific University Library catalogue


Broadcast/broadband copywriting / Peter B. Orlik.

By: Orlik, Peter BMaterial type: TextTextPublication details: Boston : Allyn & Bacon, c2010Edition: 8th edDescription: xii, 492 p. : ill., music ; 24 cmISBN: 9780205674527 (pbk.); 0205674526 (pbk.)Subject(s): Broadcasting -- Authorship | Broadcast advertisingDDC classification: 808.066791 LOC classification: PN1990.9.A88 | O75 2010
Contents:
Copywriting dimensions -- The copywriting marketplace -- Copywriting and the communication process -- Tools of our trade -- Rational and emotional attractions -- Making sense of our audience -- CDVP factors -- Audio copywriting -- Key elements of audio writing -- Audio commercials -- Additional audio endeavors -- Video copywriting -- Key elements of video writing -- The business of television commercials -- Additional video and broadband endeavors -- Campaign copywriting -- Public service assignments -- Electronic media campaign construction -- Outro.
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Item type Current library Collection Call number Copy number Status Date due Barcode
Staff Circulation Staff Circulation APU Library
Open Shelf 		Book PN1990.9.A88 O75 2010 c.1 (Browse shelf (Opens below)) 1 Available 00028582
General Circulation General Circulation APU Library
Open Shelf 		Book PN1990.9.A88 O75 2010 c.2 (Browse shelf (Opens below)) 2 Available 00028583
General Circulation General Circulation APU Library
Open Shelf 		Book PN1990.9.A88 O75 2010 c.3 (Browse shelf (Opens below)) 3 Available 00010977

Includes bibliographical references and index.

Copywriting dimensions -- The copywriting marketplace -- Copywriting and the communication process -- Tools of our trade -- Rational and emotional attractions -- Making sense of our audience -- CDVP factors -- Audio copywriting -- Key elements of audio writing -- Audio commercials -- Additional audio endeavors -- Video copywriting -- Key elements of video writing -- The business of television commercials -- Additional video and broadband endeavors -- Campaign copywriting -- Public service assignments -- Electronic media campaign construction -- Outro.

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