Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 12th Int. ed. - Boston, [Mass.] ; London : Pearson, c2010. - xi, 708 p. : ill., map ; 28 cm.
Previous ed.: 2007.
Includes bibliographical references and index.
9780132465496 (pbk.) 0132465493 (pbk.)
GBB0B7897 bnb
Marketing.
Strategic planning.
Marketing--Decision making--Case studies.
HF5415.135 / .K47 2010
658.8 / KER 2010
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 12th Int. ed. - Boston, [Mass.] ; London : Pearson, c2010. - xi, 708 p. : ill., map ; 28 cm.
Previous ed.: 2007.
Includes bibliographical references and index.
9780132465496 (pbk.) 0132465493 (pbk.)
GBB0B7897 bnb
Marketing.
Strategic planning.
Marketing--Decision making--Case studies.
HF5415.135 / .K47 2010
658.8 / KER 2010