Asia Pacific University Library catalogue


Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

By: Kerin, Roger AContributor(s): Peterson, Robert AMaterial type: TextTextPublication details: Boston, [Mass.] ; London : Pearson, c2010Edition: 12th Int. edDescription: xi, 708 p. : ill., map ; 28 cmISBN: 9780132465496 (pbk.); 0132465493 (pbk.)Subject(s): Marketing | Strategic planning | Marketing -- Decision making -- Case studies | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415.135 | .K47 2010
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.135 .K47 2010 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00011770

Previous ed.: 2007.

Includes bibliographical references and index.

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