Asia Pacific University Library catalogue


Strategic marketing problems : (Record no. 6593)

000 -LEADER
fixed length control field 01127nam a2200337 a 4500
001 - CONTROL NUMBER
control field 015456082
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150318113204.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090902s2010 mauab b 001 0 eng|d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB0B7897
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132465496 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132465493 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency ANA
042 ## - AUTHENTICATION CODE
Authentication code ukblcatcopy
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.135
Item number .K47 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number KER 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
9 (RLIN) 11624
245 10 - TITLE STATEMENT
Title Strategic marketing problems :
Remainder of title cases and comments /
Statement of responsibility, etc Roger A. Kerin, Robert A. Peterson.
250 ## - EDITION STATEMENT
Edition statement 12th Int. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, [Mass.] ;
-- London :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 708 p. :
Other physical details ill., map ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2007.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 878
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
9 (RLIN) 123
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making
Form subdivision Case studies.
9 (RLIN) 9286
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Management and Business Studies
Source of heading or term blcoll
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Peterson, Robert A.
9 (RLIN) 12128
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 4
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 22/07/2013 COMPLIMENTARY COPY 10 12 HF5415.135 .K47 2010 c.1 00011770 03/03/2020 11/02/2020 1 22/07/2013 General Circulation Complimentary copy from Pearson Malaysia