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Sharp, Byron.

Marketing : theory, evidence, practice / Byron Sharp. - South Melbourne, Victoria : Oxford University Press, 2013. - liv, 609 p. : ill. ; 25 cm.

Includes bibliographical references (pages 572-596) and index.

ISBN: 9780195573558 (pbk.) 0195573552 (pbk.)

LCCN: 2012554109

Subjects--Topical Terms:
Marketing.
Marketing--Australia--Case studies.

LC Class. No.: HF5415 / .S53 2013

Dewey Class. No.: 658.8 / SHA 2013

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