Asia Pacific University Library catalogue


Marketing : theory, evidence, practice / Byron Sharp.

By: Sharp, ByronMaterial type: TextTextPublication details: South Melbourne, Victoria : Oxford University Press, 2013Description: liv, 609 p. : 25 cm. illISBN: 9780195573558 (pbk.); 0195573552 (pbk.)Subject(s): Marketing | Marketing -- Australia -- Case studiesDDC classification: 658.8 LOC classification: HF5415 | .S53 2013
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Book HF5415 .S53 2013 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00011310

Includes bibliographical references (pages 572-596) and index.

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