Asia Pacific University Library catalogue


Marketing : (Record no. 6599)

000 -LEADER
fixed length control field 00996cam a2200301 i 4500
001 - CONTROL NUMBER
control field 17737495
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160121051503.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130514s2013 vra b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012554109
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780195573558 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0195573552 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency ANA
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code u-at---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .S53 2013
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SHA 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sharp, Byron.
9 (RLIN) 12139
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title theory, evidence, practice /
Statement of responsibility, etc Byron Sharp.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc South Melbourne, Victoria :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent liv, 609 p. :
Dimensions 25 cm.
Other physical details ill. ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 572-596) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 878
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Australia
Form subdivision Case studies.
9 (RLIN) 12140
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origres
d 3
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 3
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 22/07/2013 IBS Buku 94238 / B 191.75 7 8 HF5415 .S53 2013 c.1 00011310 01/06/2017 17/05/2017 1 191.75 22/07/2013 General Circulation U-2013/06/0197 / KLIBF 2013 - SEL. BY MS. DEEPA