Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott.
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TextPublication details: Hoboken, NJ : John Wiley & Sons, c2006Edition: 2d edDescription: xvii, 554 p. ; ill. ; 26 cmISBN: 9780470091166 (pbk.); 0470091169 (pbk.)Subject(s): Service industries -- Marketing -- Management | Customer services -- Marketing -- ManagementDDC classification: 658.8 LOC classification: HD9980.5 | .K37 2006Online resources: Table of contents only | Publisher description
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HD9980.5 .K37 2006 c.1 (Browse shelf (Opens below)) | 1 | Lost and Paid for Withdrawn Not for loan (No use restrictions) | 00011659 | |
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APU Library Open Shelf | Book | HD9980.5 .K37 2006 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00025308 | |
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APU Library Open Shelf | Book | HD9980.5 .K37 2006 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00014369 |
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| HD9980.5 .J64 2008 c.1 Service operations management : | HD9980.5 .J64 2008 c.2 Service operations management : | HD9980.5 .J64 2008 c.3 Service operations management : | HD9980.5 .K37 2006 c.2 Services marketing management : | HD9980.5 .L68 2011 c.1 Services marketing : | HD9980.5 .L68 2011 c.2 Services marketing : | HD9980.5 .M33 2006 c.1 Marketing plans for service businesses : |
Includes bibliographical references and index.
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