Overpromise and overdeliver : how to design and deliver extraordinary customer experiences / Rick Barrera.
Material type:
TextPublication details: New York, N.Y. : Portfolio, 2009Edition: Rev. edDescription: x, 226 p. : ill. ; 24 cmISBN: 9781591842682 (hbk.)Subject(s): Product management | Brand loyalty | Customer loyaltyDDC classification: 658.8343 LOC classification: HF5415.15 | .B37 2009
Contents:
Overachievers overpromise -- What's a brand overpromise? -- How do you build your overpromise? -- How do you make your brand overpromise unique? -- How do you optimize your product touchpoints? -- How do you optimize your system touchpoints? -- How do you optimize your human touchpoints? -- A case in touchpoint : Lexus -- A case In touchpoint : Apple.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.15 .B37 2009 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00030699 |
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| HF5415.135 .K47 2004 c.1 Strategic marketing problems : | HF5415.135 .K47 2013 c.1 Strategic marketing problems : | HF5415.135 .K47 2013 c.2 Strategic marketing problems : | HF5415.15 .B37 2009 c.1 Overpromise and overdeliver : | HF5415.15 .D38 2017 c.1 The fundamentals of branding / | HF5415.15 .E43 2007 c.1 Strategic brand management / | HF5415.15 .E43 2018 c.1 Strategic brand management / |
Includes bibliographical references (p. 209-215) and index.
Overachievers overpromise -- What's a brand overpromise? -- How do you build your overpromise? -- How do you make your brand overpromise unique? -- How do you optimize your product touchpoints? -- How do you optimize your system touchpoints? -- How do you optimize your human touchpoints? -- A case in touchpoint : Lexus -- A case In touchpoint : Apple.
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