Marketing communications / John Egan.
Material type:
TextPublication details: London : Thomson Learning, 2007Description: xxii, 467 p. : col. ill. ; 28 cmISBN: 9781844801213 (pbk.); 1844801217 (pbk.)Subject(s): Communication in marketing | Marketing | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415.123 | .E33 2007
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APU Library Open Shelf | Book | HF5415.123 .E33 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027443 |
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| HF5415.123 .C56 2007 c.1 Integrated advertising, promotion and marketing communications / | HF5415.123 .C67 2004 c.1 Marketing communications management : | HF5415.123 .C68 1983 c.1 Marketing communications / | HF5415.123 .E33 2007 c.1 Marketing communications / | HF5415.123 .E37 2009 c.1 Herd : | HF5415.123 .P53 2004 c.2 Integrated marketing communications / | HF5415.123 .P53 2004 c.3 Integrated marketing communications / |
Includes bibliographical references and index.
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