Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
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TextPublication details: Boston, [Mass.] : Pearson, c2011Edition: 7th Global edDescription: 648 p. : ill., ports. ; 28 cmISBN: 9780136118749 (pbk.); 0136118747 (pbk.)Subject(s): Service industries -- Marketing | Professions -- Marketing | Work environment | Management and Business StudiesDDC classification: 658.8 LOC classification: HD9980.5 | .L68 2011
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HD9980.5 .L68 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00029842 | |
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APU Library Open Shelf | Book | HD9980.5 .L68 2011 c.2 (Browse shelf (Opens below)) | 2 | Available | 00027498 |
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| HD9980.5 .J64 2008 c.2 Service operations management : | HD9980.5 .J64 2008 c.3 Service operations management : | HD9980.5 .K37 2006 c.2 Services marketing management : | HD9980.5 .L68 2011 c.1 Services marketing : | HD9980.5 .L68 2011 c.2 Services marketing : | HD9980.5 .M33 2006 c.1 Marketing plans for service businesses : | HD9980.5 .M33 2006 c.2 Marketing plans for service businesses : |
Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007.
Formerly CIP. Uk
Includes bibliographical references and index.
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