Introduction to marketing / Carl McDaniel and Charles Lamb, and Joesph F.Hair.
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TextPublication details: [Mason, Ohio] : South-Western Cengage Learning, 2011Edition: 11th int. edDescription: xxv, 777 p. : ill., map ; 28 cmISBN: 9780538754873 (pbk.); 0538754877 (pbk.)Subject(s): Marketing | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415 | .M33 2011
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APU Library Open Shelf | Book | HF5415 .M33 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00032049 | |
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| HF5415 .L68 2002 c.7 Principles of service marketing and management / | HF5415 .L68 2002 c.8 Principles of service marketing and management / | HF5415 .L68 2002 c.9 Principles of service marketing and management / | HF5415 .M33 2011 c.1 Introduction to marketing / | HF5415 .M33 2011 c.2 Introduction to marketing / | HF5415 .M33 2013 c.1 Introduction to marketing / | HF5415 .M37 1988 c.1 Marketing classics : |
"International edition"--Cover.
Formerly CIP. Uk
Includes bibliographical references and index.
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