Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.].
Material type:
TextPublication details: Maidenhead : McGraw-Hill Education, c2008Edition: European edDescription: xxiii, 623 p. : col. ill. ; 25 cmISBN: 9780077107956 (pbk.); 0077107950 (pbk.)Subject(s): Service industries -- Marketing | Customer services | Marketing | Management and Business StudiesDDC classification: 658.8 LOC classification: HD9980.5 | .S47 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
|
APU Library Open Shelf | Book | HD9980.5 .S47 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027539 | |
General Circulation
|
APU Library Open Shelf | Book | HD9980.5 .S47 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027540 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HD9980.5 .S47 2003 c.1 Services management : | HD9980.5 .S47 2003 c.2 Services management : | HD9980.5 .S47 2003 c.3 Services management : | HD9980.5 .S47 2008 c.1 Services marketing : | HD9980.5 .S47 2008 c.2 Services marketing : | HD9980.5 .S47 2009 c.3 Services management and marketing : | HD9980.5 .S47 2009 c.4 Services management and marketing : |
"First European edition."
Formerly CIP. Uk
Includes bibliographical references and index.
There are no comments on this title.