Asia Pacific University Library catalogue


The power of simplicity : a management guide to cutting through the nonsense and doing things right / Jack Trout with Steve Rivkin.

By: Trout, JackContributor(s): Rivkin, Steve, 1947-Material type: TextTextPublication details: New York : McGraw-Hill, c1999Description: x, 205 p. : ill. ; 24 cmISBN: 9780071373326 (pbk.); 0071373322 (pbk.)Subject(s): Industrial management | SimplicityDDC classification: 658 LOC classification: HD31 | .T76 1999
Contents:
The Basics of Simplicity. 1. Simplicity. Why people fear it so much. 2. Common sense. It can make things happen. 3. Complex language. It can cloud people's minds -- Management Issues. 4. Information. Too much can confuse you. 5. Consultants. The source of a lot of nonsense. 6. Competitors. Simply think of them as the enemy. 7. Strategy. It's all about differentiation. 8. Customer orientation. It's a given, not a difference. 9. Annual budgets. A simple way to maximize your dollars. 10. Prices. Simple guidelines to get them right -- Leadership Issues. 11. Mission statements. All they add is needless confusion. 12. Leadership. It's about leading the charge. 13. Long-term planning. It's just wishful thinking.
Summary: Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation.
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HD31 .T76 1999 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027542
General Circulation General Circulation APU Library
Open Shelf 		Book HD31 .T76 1999 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00010398
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
HD31 .S3 2014 c.2 Management / HD31 .S3 2014 c.3 Management / HD31 .S54 2000 c.1 The Silicon Valley way : HD31 .T76 1999 c.2 The power of simplicity : HD31 .T83 1995 c.1 Win the value revolution : HD31 .V36 1994 c.1 Contemporary management / HD31 .W45 2008 c.1 Management :

Includes bibliographical references (p. 195-196) and index.

The Basics of Simplicity. 1. Simplicity. Why people fear it so much. 2. Common sense. It can make things happen. 3. Complex language. It can cloud people's minds -- Management Issues. 4. Information. Too much can confuse you. 5. Consultants. The source of a lot of nonsense. 6. Competitors. Simply think of them as the enemy. 7. Strategy. It's all about differentiation. 8. Customer orientation. It's a given, not a difference. 9. Annual budgets. A simple way to maximize your dollars. 10. Prices. Simple guidelines to get them right -- Leadership Issues. 11. Mission statements. All they add is needless confusion. 12. Leadership. It's about leading the charge. 13. Long-term planning. It's just wishful thinking.

Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation.

There are no comments on this title.

to post a comment.