Marketing briefs : a revision study guide / Sally Dibb and Lyndon Simkin.
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TextPublication details: Amsterdam ; New York : Elsevier Butterworth-Heinemann, c2004Edition: 2nd edDescription: viii, 363 p. : ill. ; 25 cmISBN: 075066200X (pbk.); 9780750662000 (pbk.)Subject(s): Marketing -- Management | Marketing -- Management -- Problems, exercises, etcDDC classification: 658.80076 LOC classification: HF5415.13 | .D53 2004
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APU Library Open Shelf | Book | HF5415.13 .D53 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027598 |
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| HF5415.13 .D47 2002 c.2 Business without borders : | HF5415.13 .D47 2002 c.3 Business without borders : | HF5415.13 .D47 2002 c.4 Business without borders : | HF5415.13 .D53 2004 c.1 Marketing briefs : | HF5415.13 .F45 1999 c.1 Winning marketing strategies / | HF5415.13 .F47 2008 c.2 Marketing strategy / | HF5415.13 .G55 2003 c.1 Retail marketing management / |
Previous ed.: Oxford : Butterworth-Heinemann, 2001.
Includes bibliographical references and index.
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