Marketing : an introduction : an Asian perspective / Gary Armstrong, Philip Kotler, Geoffrey da Silva.
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TextPublication details: Singapore : Pearson Prentice Hall, c2006Description: xx, 596 p. : ill. ; 28 cmISBN: 013167661X (pbk.); 9780131676619 (pbk.)Subject(s): Marketing -- AsiaDDC classification: 658.80095 LOC classification: HF5415 | .A76 2005
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APU Library Open Shelf | Book | HF5415 .A76 2005 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027600 |
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| HF5414 .M37 2017 c.2 The essential social media marketing handbook : | HF5415 .A53 2003 c.1 Strategic marketing for nonprofit organizations / | HF5415 .A53 2009 c.1 Free : | HF5415 .A76 2005 c.1 Marketing : | HF5415 .A76 2007 c.2 Marketing : | HF5415 .A76 2009 c.1 Marketing : | HF5415 .A76 2009 c.2 Marketing : |
Original English language ed: Marketing. 7th ed. Prentice Hall, 2005.
Includes bibliographical references and indexes.
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