The origin of brands : how product evolution creates endless possibilities for new brands / Al Ries and Laura Ries.
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TextPublication details: New York : Collins, 2005Edition: Paperback edDescription: x, 308 p. : ill. ; 21 cmISBN: 0060570156 (pbk.); 9780060570156 (pbk.)Subject(s): Brand name products | Branding (Marketing) | Brand name products -- Management | New products -- ManagementDDC classification: 658.827 LOC classification: HD69.B7 | R54 2005| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf APIIT | Book | HD69.B7 R54 2005 c.1 (Browse shelf (Opens below)) | 1 | Available | 00027740 |
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| HD69.B7 I33 2017 c.1 Identity-based brand management : | HD69.B7 I33 2017 c.2 Identity-based brand management : | HD69.B7 K54 2000 c.1 No logo : | HD69.B7 R54 2005 c.1 The origin of brands : | HD69.B7 R63 2005 c.1 Lovemarks : | HD69.B7 S74 2017 c.1 Global brand strategy : | HD69.B7 S74 2017 c.2 Global brand strategy : |
Includes index.
The great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up.
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