Asia Pacific University Library catalogue


Branding with brains : the science of getting customers to choose your company / by Tjaco Walvis.

By: Walvis, TjacoMaterial type: TextTextPublication details: Harlow : Financial Times Prentice Hall, c2010Description: xv, 244 p. ; : ill. ; 24 cmISBN: 9780273719953 (pbk.); 0273719955 (pbk.)Subject(s): Branding (Marketing) -- Psychological aspects | Management and Business StudiesDDC classification: 658.827019 LOC classification: HF5415.1255 | .W35 2010
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HF5415.1255 .F73 2015 c.1 The science and art of branding / HF5415.1255 .H43 2021 c.1 Standout or die : How to make your digital marketing agency more visible, desirable and valuable / HF5415.1255 .M37 2013 c.1 Designing B2B brands : HF5415.1255 .W35 2010 c.1 Branding with brains : HF5415.126 .B35 2002 c.1 Contemporary database marketing : HF5415.126 .F56 2001 c.1 Successful affiliate marketing for merchants / HF5415.126 .M37 2007 c.1 Dream achievers :

Formerly CIP. Uk

Includes bibliographical references and index.

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