Marketing strategy / Jim Blythe.
Material type: TextPublication details: London : McGraw-Hill Education, c2003Description: xvii, 299 p. : ill. ; 25 cmISBN: 0077098420 (pbk.); 9780077098421 (pbk.)Subject(s): Marketing -- Management | Marketing -- Technique | Marketing -- Planning | Management and Business StudiesDDC classification: 658.802 LOC classification: HF5415.13 | .B59 2003Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5415.13 .B59 2003 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027623 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
HF5415.13 .A47 2007 c.2 Strategic marketing : | HF5415.13 .A47 2007 c.3 Strategic marketing : | HF5415.13 .B47 2013 c.1 Market-based management : | HF5415.13 .B59 2003 c.1 Marketing strategy / | HF5415.13 .B74 2003 c.1 Contemporary strategic marketing / | HF5415.13 .C46 2007 c.3 Supply chain management : | HF5415.13 .C46 2015 c.1 Supply chain management : |
Includes bibliographical references and index.
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