Marketing management : a strategic decision-making approach / John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr.
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TextPublication details: Boston ; London : McGraw-Hill Irwin, c2008Edition: 6th int. edDescription: xxii, 533 p. : ill. ; 26 cmISBN: 9780071274517 (pbk.); 0071274510 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415.13 | .M85 2008
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APU Library Open Shelf | Book | HF5415.13 .M85 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027657 |
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| HF5415.13 .M37 2012 c.3 Marketing in Asia / | HF5415.13 .M37 2016 c.1 Marketing management / | HF5415.13 .M37 2016 c.2 Marketing management / | HF5415.13 .M85 2008 c.1 Marketing management : | HF5415.13 .P35 2001 c.1 Principles of services marketing / | HF5415.13 .P35 2001 c.2 Principles of services marketing / | HF5415.13 .P35 2001 c.3 Principles of services marketing / |
Previous ed.: 2005.
"McGraw-Hill international edition" -- Cover.
Includes bibliographical references and index.
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