Marketing strategy : the difference between marketing and markets / Paul Fifield.
Material type:
TextPublication details: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2007Edition: 3rd edDescription: x, 316 p. : ill. ; 24 cmISBN: 9780750656757 (pbk.)Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415 | .F54 2007Online resources: Table of contents
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415 .F54 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027631 | |
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APU Library Open Shelf | Book | HF5415 .F54 2007 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027632 |
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| HF5415 .E86 1992 c.1 Marketing / | HF5415 .F54 1998 c.4 Marketing strategy / | HF5415 .F54 2007 c.1 Marketing strategy : | HF5415 .F54 2007 c.2 Marketing strategy : | HF5415 .F54 2008 c.1 Marketing strategy masterclass : | HF5415 .G47 1990 c.1 Getting it right the second time : | HF5415 .G55 2003 c.1 Strategic marketing planning / |
Includes index.
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