Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.
Material type:
TextPublication details: New York : Wiley, c2002Edition: 2nd edDescription: xix, 553 p. : ill. (some col.) ; 27 cmISBN: 047141235X (hbk.); 9780471412359 (hbk.)Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .K86 2002Online resources: Publisher description | Table of Contents
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
|
APU Library Open Shelf | Book | HF5415.2 .K86 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027753 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.2 .G74 1988 c.1 Research for marketing decisions / | HF5415.2 .I23 2015 c.1 Marketing models : | HF5415.2 .I23 2015 c.2 Marketing models : | HF5415.2 .K86 2002 c.1 Essentials of marketing research / | HF5415.2 .K86 2018 c.1 Marketing research / | HF5415.2 .L56 1993 c.1 Building customer loyalty / | HF5415.2 .M29 2007 c.1 Marketing research : |
Includes bibliographical references and index.
LC copy lacks CD.
There are no comments on this title.