Marketing research : an applied orientation / Naresh K. Malhotra.
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TextPublication details: London : Prentice-Hall International, c2004Edition: 4th int. edDescription: xxix, [713] p. [various pagings] : ill., ports. ; 28 cmISBN: 0131217291 (pbk.); 9780131217294 (pbk.)Subject(s): Marketing research | Marketing research -- Methodology | Management and Business StudiesDDC classification: 658.83 LOC classification: HF5415.2 | .M35 2004
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APU Library CD-ROM Shelf | CD-ROM | KL-MK-02-66 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00014316 | |
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APU Library Open Shelf | Book | HF5415.2 .M35 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027754 |
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| HF5415.2 .M34 2003 c.4 The practice of market and social research : | HF5415.2 .M35 1999 c.1 Marketing research : | HF5415.2 .M35 1999 c.2 Marketing research : | HF5415.2 .M35 2004 c.1 Marketing research : | HF5415.2 .M35 2010 c.1 Marketing research : | HF5415.2 .M35 2010 c.2 Marketing research : | HF5415.2 .M35 2010 c.3 Marketing research : |
Includes bibliographical references and index.
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