Asia Pacific University Library catalogue


Karma queens, geek gods, & innerpreneurs : meet the 9 consumer types shaping today's marketplace / Ron Rentel ; with Joe Zellnik.

By: Rentel, RonMaterial type: TextTextPublication details: New York : McGraw-Hill, c2007Description: xii, 313 p. ; 24 cmISBN: 0071477918 (hbk.); 9780071477918 (hbk.)Other title: Karma queens, geek god, and innerpreneursSubject(s): Consumers | Marketing researchDDC classification: 658.834 LOC classification: HC79.C6 | R45 2007Online resources: Table of contents only | Contributor biographical information | Publisher description
Contents:
What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future.
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Copy number Status Date due Barcode
Staff Circulation Staff Circulation APU Library
Open Shelf 		Book HC79.C6 R45 2007 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027760
General Circulation General Circulation APU Library
Open Shelf 		Book HC79.C6 R45 2007 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00027761
General Circulation General Circulation APU Library
Open Shelf 		Book HC79.C6 R45 2007 c.3 (Browse shelf (Opens below)) 3 Available (No use restrictions) 00027762
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
HC59.72 .I87 2007 c.1 IT service management : HC59.72 .I87 2007 c.2 IT service management : HC59.72.P6 P68 2000 c.1 Poverty and development into the 21st century / HC79.C6 R45 2007 c.1 Karma queens, geek gods, & innerpreneurs : HC79.C6 R45 2007 c.2 Karma queens, geek gods, & innerpreneurs : HC79.C6 R45 2007 c.3 Karma queens, geek gods, & innerpreneurs : HC79.E5 B83 1992 c.1 Managing environmental issues :

Includes bibliographical references and index.

What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future.

There are no comments on this title.

to post a comment.