Karma queens, geek gods, & innerpreneurs : meet the 9 consumer types shaping today's marketplace / Ron Rentel ; with Joe Zellnik.
Material type: TextPublication details: New York : McGraw-Hill, c2007Description: xii, 313 p. ; 24 cmISBN: 0071477918 (hbk.); 9780071477918 (hbk.)Other title: Karma queens, geek god, and innerpreneursSubject(s): Consumers | Marketing researchDDC classification: 658.834 LOC classification: HC79.C6 | R45 2007Online resources: Table of contents only | Contributor biographical information | Publisher descriptionItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation | APU Library Open Shelf | Book | HC79.C6 R45 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027760 | |
General Circulation | APU Library Open Shelf | Book | HC79.C6 R45 2007 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027761 | |
General Circulation | APU Library Open Shelf | Book | HC79.C6 R45 2007 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00027762 |
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HC59.72.P6 P68 2000 c.1 Poverty and development into the 21st century / | HC79.C6 R45 2007 c.1 Karma queens, geek gods, & innerpreneurs : | HC79.C6 R45 2007 c.2 Karma queens, geek gods, & innerpreneurs : | HC79.C6 R45 2007 c.3 Karma queens, geek gods, & innerpreneurs : | HC79.E5 B83 1992 c.1 Managing environmental issues : | HC79.E5 B83 1992 c.2 Managing environmental issues : | HC79.E5 B83 1992 c.3 Managing environmental issues : |
Includes bibliographical references and index.
What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future.
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