Understanding customers / Chris Rice.
Material type:
TextSeries: Marketing series (London, England)Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997Edition: 2nd edDescription: vi, 312 p. : ill. ; 24 cmISBN: 0750623225 (pbk.); 9780750623223 (hbk.)Subject(s): Consumer behavior | Marketing -- Social aspectsDDC classification: 658.8342 LOC classification: HF5415.32 | .R53 1997Online resources: Publisher description | Table of contents
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.32 .R53 1997 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027769 |
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| HF5415.32 .K37 2015 c.1 Consumer behavior / | HF5415.32 .K37 2015 c.2 Consumer behavior / | HF5415.32 .P43 2011 c.1 Pre-commerce : | HF5415.32 .R53 1997 c.1 Understanding customers / | HF5415.32 .S35 2007 c.2 Consumer behavior / | HF5415.32 .S35 2010 c.2 Consumer behavior / | HF5415.32 .S35 2015 c.1 Consumer behavior / |
Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.
"Published on behalf of the Chartered Institute of Marketing."
Includes bibliographical references (p. 307-308) and index.
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