The McGraw-Hill 36-hour course : online marketing / Lorrie Thomas.
Material type:
TextPublication details: New York : McGraw-Hill, c2011Description: xiv, 256 p. : ill. ; 23 cmISBN: 9780071743860 (pbk. ); 0071743863 (pbk.)Other title: McGraw-Hill thirty-six hour course | Online marketingSubject(s): Internet marketingDDC classification: 658.872 LOC classification: HF5415.1265 | .T46 2011
Contents:
Building a web marketing foundation -- Planning the web site -- Building a web site -- Content marketing -- Blogging -- Social media marketing -- Web analytics -- Search engine optimization -- SEM/online advertising -- Email marketing -- Online public relations -- Managing multi-tasking web marketing.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.1265 .T46 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027961 |
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| HF5415.1265 .S77 2014 c.1 E-marketing / | HF5415.1265 .S77 2018 c.1 E-marketing / | HF5415.1265 .S94 2000 c.1 Internet marketing for your tourism business : | HF5415.1265 .T46 2011 c.1 The McGraw-Hill 36-hour course : | HF5415.1265 .W35 2014 c.1 The power of visual storytelling : | HF5415.1265 .W47 2008 c.1 DigiMarketing : | HF5415.1265 .W47 2008 c.2 DigiMarketing : |
Includes index.
Building a web marketing foundation -- Planning the web site -- Building a web site -- Content marketing -- Blogging -- Social media marketing -- Web analytics -- Search engine optimization -- SEM/online advertising -- Email marketing -- Online public relations -- Managing multi-tasking web marketing.
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