The fall of advertising and the rise of PR / Al Ries and Laura Ries.
Material type:
TextPublication details: New York : HarperBusiness, c2002Edition: 1st HarperBusiness pbk. edDescription: xxi, 295 p. : ill. ; 21 cmISBN: 0060081996 (pbk.); 9780060081997 (pbk.)Subject(s): Advertising | Brand name products | Public relationsDDC classification: 659 LOC classification: HF5823 | .R54 2002
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APU Library Open Shelf | Book | HF5823 .R54 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027971 |
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| HF5823 .O35 2007 c.1 Ogilvy on advertising / | HF5823 .P87 2011 c.1 Which ad pulled best? : | HF5823 .P87 2011 c.2 Which ad pulled best? : | HF5823 .R54 2002 c.1 The fall of advertising and the rise of PR / | HF5823 .R87 2002 c.1 Kleppner's advertising procedure / | HF5823 .S53 2009 c.1 Advertising and promotions : | HF5823 .T85 2000 c.1 20 ads that shook the world : |
Reprint. Originally published: c2002.
Includes index.
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