Strategic marketing problems : cases and comments / Roger A. Kerin ; Robert A. Peterson.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Education International, c2004Edition: 10th int. edDescription: viii, 696 p. : ill. ; 28 cmISBN: 0131230301 (pbk.); 9780131230309 (pbk.)Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case Studies | Management and Business StudiesDDC classification: 658.802 LOC classification: HF5415.135 | .K47 2004
Contents:
Previous ed.: 2001.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
|
APU Library Open Shelf | Book | HF5415.135 .K47 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027642 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.13 .W56 2007 c.2 Marketing management / | HF5415.135 .C73 2000 c.1 Strategic marketing / | HF5415.135 .C73 2009 c.2 Strategic marketing / | HF5415.135 .K47 2004 c.1 Strategic marketing problems : | HF5415.135 .K47 2013 c.1 Strategic marketing problems : | HF5415.135 .K47 2013 c.2 Strategic marketing problems : | HF5415.15 .B37 2009 c.1 Overpromise and overdeliver : |
Includes bibliographical references and index.
Previous ed.: 2001.
There are no comments on this title.