Essentials of contemporary advertising / William F. Arens, David H. Schaefer.
Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2007Description: xxviii, 558 p. : ill. ; 28 cmISBN: 0071106278 (pbk.); 9780071106276 (pbk.)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .A74 2007Online resources: Table of contentsItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation | APU Library Open Shelf | Book | HF5821 .A74 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027980 |
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HF5813.C5 W36 2008 c.2 Brand new China : | HF5813.M3 A95 2005 c.1 Advertising in Malaysia : | HF5821 .A73 2004 c.1 Contemporary advertising / | HF5821 .A74 2007 c.1 Essentials of contemporary advertising / | HF5821 .A74 2009 c.1 Contemporary advertising / | HF5821 .A74 2011 c.1 Contemporary advertising and integrated marketing communications / | HF5821 .A74 2011 c.2 Contemporary advertising and integrated marketing communications / |
Includes bibliographical references and indexes.
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