Contemporary advertising / William F. Arens.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004Edition: 9th int edDescription: xlii, 617p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0072537728 (pbk.); 0072846372 (CD-ROM)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .A73 2004
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APIIT Library CD-ROM Shelf | CD-ROM | CD-32-93 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00014249 | |
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| HF5813.C5 W36 2008 c.1 Brand new China : | HF5813.C5 W36 2008 c.2 Brand new China : | HF5813.M3 A95 2005 c.1 Advertising in Malaysia : | HF5821 .A73 2004 c.1 Contemporary advertising / | HF5821 .A74 2007 c.1 Essentials of contemporary advertising / | HF5821 .A74 2009 c.1 Contemporary advertising / | HF5821 .A74 2011 c.1 Contemporary advertising and integrated marketing communications / |
Includes bibliographical references and index.
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