Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 12th edDescription: xlii, 724 p. : ill. ; 29 cmISBN: 9780071284790 (pbk.); 0071284796 (pbk.)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .A74 2009Online resources: Table of contents
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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Staff Circulation
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APU Library CD-ROM Shelf | CD-ROM | CD-36-59 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | Instructor's manual | 00014152 | |
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Staff Circulation
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APU Library Open Shelf | Book | HF5821 .A74 2009 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027977 | ||
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Staff Circulation
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APU Library CD-ROM Shelf | CD-ROM | CD-36-59A (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | Instructor's manual | 00014153 |
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| CD-36-58 Essentials of contemporary advertising / | CD-36-58A Essentials of contemporary advertising / | CD-36-59 Contemporary advertising / | CD-36-59A Contemporary advertising / | CD-36-67 Retailing management / | CD-36-67A Retailing management / | CD-36-68 Strategic management and business analysis / |
Includes bibliographical references and indexes.
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