Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack.
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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Edition: 3rd edDescription: xxiii, 515 p. : ill. ; 28 cmISBN: 9780132382090 (pbk.) ; 0132382091 (pbk.) Subject(s): Communication in marketing | Advertising | Management and Business StudiesDDC classification: 659.1 LOC classification: HF5415.123 | .C56 2007
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APU Library Open Shelf | Book | HF5415.123 .C56 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011258 |
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| HF5415.122 .L68 1996 c.3 Services marketing / | HF5415.122 .S47 2018 c.1 Services marketing : integrating customer focus across the firm / | HF5415.123 .B42 2007 c.1 You, Inc. : | HF5415.123 .C56 2007 c.1 Integrated advertising, promotion and marketing communications / | HF5415.123 .C67 2004 c.1 Marketing communications management : | HF5415.123 .C68 1983 c.1 Marketing communications / | HF5415.123 .E33 2007 c.1 Marketing communications / |
"Pearson international ed."--Cover.
Includes bibliographical references and index.
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