Ogilvy on advertising / David Ogilvy.
Material type:
TextPublication details: London : Prion, c2011Description: 224 p. : ill. ; 25 cmISBN: 9781853756153 (pbk.)Subject(s): Advertising | Advertisers | Sales promotionDDC classification: 659.1 LOC classification: HF5823 | .O35 2007Summary: "A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry." -- Provided by publisher
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5823 .O35 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00030095 |
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| HF5823 .M67 2015 c.2 Advertising & IMC : | HF5823 .M67 2015 c.3 Advertising & IMC : | HF5823 .M67 2019 c.1 Advertising & IMC : principles & practice / | HF5823 .O35 2007 c.1 Ogilvy on advertising / | HF5823 .P87 2011 c.1 Which ad pulled best? : | HF5823 .P87 2011 c.2 Which ad pulled best? : | HF5823 .R54 2002 c.1 The fall of advertising and the rise of PR / |
Originally published: London: Pan, 1983.
Includes bibliographical references and index.
"A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry." -- Provided by publisher
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