Asia Pacific University Library catalogue


Which ad pulled best? : 20 case histories on how to write and design ads that work / Scott C. Purvis.

By: Purvis, ScottMaterial type: TextTextPublication details: New York, NY : McGraw-Hill/Irwin, c2011Edition: 10th edDescription: x, 86 p. : ill. ; 28 cmISBN: 9780078112072 (pbk.); 0078112079 (pbk.)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .P87 2011
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HF5823 .M67 2019 c.1 Advertising & IMC : principles & practice / HF5823 .O35 2007 c.1 Ogilvy on advertising / HF5823 .P87 2011 c.1 Which ad pulled best? : HF5823 .P87 2011 c.2 Which ad pulled best? : HF5823 .R54 2002 c.1 The fall of advertising and the rise of PR / HF5823 .R87 2002 c.1 Kleppner's advertising procedure / HF5823 .S53 2009 c.1 Advertising and promotions :

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