Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
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TextPublication details: Hoboken, NJ : Wiley, c2004Edition: 3rd Wiley int. edDescription: xxii, 694 p. : ill. (some col.), maps ; 29 cmISBN: 0471451878 (pbk.); 9780471451877 (pbk.)Subject(s): Export marketing -- Management | International business enterprises -- ManagementDDC classification: 658.848 LOC classification: HF1416 | .K68 2004
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APU Library Open Shelf | Book | HF1416 .K68 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027856 |
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| HF1416 .K44 2015 c.1 Global marketing / | HF1416 .K44 2017 c.1 Global marketing / | HF1416 .K44 2017 c.2 Global marketing / | HF1416 .K68 2004 c.1 Global marketing management / | HF1416 .K68 2011 c.1 Global marketing management / | HF1416 .K68 2011 c.2 Global marketing management / | HF1416 .K68 2011 c.3 Global marketing management / |
Includes bibliographical references and indexes.
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