Brand new China : advertising, media, and commercial culture / Jing Wang.
Material type:
TextPublication details: Cambridge, Mass. : Harvard University Press, c2008Description: xiii, 411 p. : ill. ; 22 cmISBN: 9780674026803 (hbk.); 0674026802 (hbk.)Subject(s): Advertising -- China | Marketing -- China | Brand name products -- ChinaDDC classification: 659.10951 LOC classification: HF5813.C5 | W36 2008
Contents:
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation
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APU Library Open Shelf | Book | HF5813.C5 W36 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00028003 | |
General Circulation
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APU Library Open Shelf | Book | HF5813.C5 W36 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00030936 |
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| HF5734.7 .F57 2007 c.1 Voice and video conferencing fundamentals / | HF5736 .S55 1989 c.1 Organized to be the best! : | HF5813.A8 R37 1999 c.1 Rapid response advertising / | HF5813.C5 W36 2008 c.1 Brand new China : | HF5813.C5 W36 2008 c.2 Brand new China : | HF5813.M3 A95 2005 c.1 Advertising in Malaysia : | HF5821 .A73 2004 c.1 Contemporary advertising / |
Includes bibliographical references and index.
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
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