Advertising and promotions : an IMC perspective / Kruti Shah, Alan D'Souza.
Material type:
TextPublication details: New Delhi, India : Tata McGraw-Hill, 2009Description: 987 p. : ill. (some col.) ; 24 cmISBN: 0070080313 (pbk.); 9780070080317 (pbk.)Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .S53 2009
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5823 .S53 2009 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027995 |
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| HF5823 .P87 2011 c.2 Which ad pulled best? : | HF5823 .R54 2002 c.1 The fall of advertising and the rise of PR / | HF5823 .R87 2002 c.1 Kleppner's advertising procedure / | HF5823 .S53 2009 c.1 Advertising and promotions : | HF5823 .T85 2000 c.1 20 ads that shook the world : | HF5823 .W45 2001 c.1 11 steps to brand heaven : | HF5823 .W45 2002 c.2 Advertising : |
Includes index.
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