Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson.
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TextPublication details: Mason, OH : Thomson /South-Western, c2006Edition: 3rd int. student edDescription: xix, 588 p. : ill. ; 24 cmISBN: 9780324422832 (pbk.); 0324422830 (pbk.)Subject(s): Service industries -- MarketingDDC classification: 658.8 LOC classification: HD9980.5 | .H64 2006
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APU Library Open Shelf | Book | HD9980.5 .H64 2006 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027459 |
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| HD9980.5 .F58 2013 c.2 Service management : | HD9980.5 .G76 2015 c.1 Service management and marketing : | HD9980.5 .G76 2015 c.2 Service management and marketing : | HD9980.5 .H64 2006 c.1 Services marketing : | HD9980.5 .H64 2017 c.1 Services marketing : | HD9980.5 .J64 2008 c.1 Service operations management : | HD9980.5 .J64 2008 c.2 Service operations management : |
Rev. ed of: Essentials of services marketing. 2nd ed. c2002.
Includes bibliographical references and index.
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