Strategic brand management / Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan.
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TextPublication details: Oxford ; New York : Oxford University Press, c2011Edition: 2nd edDescription: xv, 303 p. : ill. ; 25 cmISBN: 9780199565214 (pbk.)Subject(s): Product management | Strategic planningDDC classification: 658.827 LOC classification: HF5415.15 | .E43 2011
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APU Library Open Shelf | Book | HF5415.15 .E43 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011415 |
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| HF5415.135 .K47 2010 c.1 Strategic marketing problems : | HF5415.135 .P35 2000 c.1 How to develop a strategic marketing plan : | HF5415.135 .W66 2005 c.1 Market-driven thinking : | HF5415.15 .E43 2011 c.1 Strategic brand management / | HF5415.15 .G55 2007 c.3 Authenticity : | HF5415.15 .H57 1998 c.1 The creative priority : | HF5415.15 .M87 2000 c.1 Brand storm : |
Includes bibliographical references (p. 283-284) and index.
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