Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.
Material type:
TextPublication details: Mason, Ohio : South-Western Cengage Learning, ©2013Edition: 9th edDescription: xxii, 729 p. : ill. (some col.) ; 29 cmISBN: 9781111580216 (hbk.); 1111580219 (hbk.)Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.82 LOC classification: HF5415.123 | .S55 2013
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
|
APU Library Open Shelf | Book | HF5415.123 .S55 2013 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00034011 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.123 .P53 2004 c.3 Integrated marketing communications / | HF5415.123 .P53 2004 c.4 Integrated marketing communications / | HF5415.123 .S55 2010 c.1 Integrated marketing communications in advertising and promotion / | HF5415.123 .S55 2013 c.1 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123 .S55 2013 c.1 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123 .S55 2013 c.2 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123 .S55 2018 c.1 Advertising, promotion, and other aspects of integrated marketing communications / |
Includes bibliographical references and index.
There are no comments on this title.