IMPACT OF CELEBRITY ENDORSEMENTS ON CONSUMER PURCHASE INTENSION / FREEHA ARSHAD.
Material type:
TextPublication details: Kuala Lumpur : Asia Pacific University, 2014Description: 109 p. : ill. ; 30 cmLOC classification: PM-25-33Dissertation note: A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Reference
|
APIIT Library Reference Collection | Masters Theses | PM-25-33 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | 00033459 |
Browsing APIIT Library shelves, Shelving location: Reference Collection, Collection: Masters Theses Close shelf browser (Hides shelf browser)
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration.
There are no comments on this title.