Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 6th int. edDescription: vii, 536 p. : ill. ; 25 cmISBN: 0131227920 (pbk.); 9780131227927 (pbk.)Subject(s): Nonprofit organizations -- MarketingDDC classification: 658.8 LOC classification: HF5415 | .A53 2003
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APU Library Open Shelf | Book | HF5415 .A53 2003 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00032593 |
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| HF5414 .K67 2008 c.1 Social marketing : | HF5414 .M336 2023 c.1 Social media marketing workbook 2023 / | HF5414 .M37 2017 c.2 The essential social media marketing handbook : | HF5415 .A53 2003 c.1 Strategic marketing for nonprofit organizations / | HF5415 .A53 2009 c.1 Free : | HF5415 .A76 2005 c.1 Marketing : | HF5415 .A76 2007 c.2 Marketing : |
Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 1996.
Includes bibliographical references and index.
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