Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.
Material type:
TextPublication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2005Edition: 3rd edDescription: xii, 867 p. : ill. ; 28 cmISBN: 0750659386 (pbk.); 9780750659383 (pbk.)Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.8 LOC classification: HF5415.13 | .W55 2005
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APU Library Open Shelf | Book | HF5415.13 .W55 2005 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00032660 |
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| HF5415.13 .W35 2014 c.1 Marketing strategy : | HF5415.13 .W35 2014 c.2 Marketing strategy : | HF5415.13 .W55 1992 c.1 Strategic marketing management : | HF5415.13 .W55 2005 c.1 Strategic marketing management : | HF5415.13 .W56 2007 c.2 Marketing management / | HF5415.135 .C73 2000 c.1 Strategic marketing / | HF5415.135 .C73 2009 c.2 Strategic marketing / |
Previous ed.: 1997.
Includes bibliographical references (p. [813]-851) and index.
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